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Who is JoJo Siwa?
JoJo Siwa first gained public recognition as a reality TV star on Lifetime’s Dance Moms and Abby’s Ultimate Dance Competition. However, she quickly expanded her fame through her vibrant presence on social media, particularly YouTube. Known for her signature bright bows and colorful ponytails, Siwa showcases her talents in dancing, acting, and singing. She has released popular music videos for singles like “Boomerang,” “Kid in a Candy Store,” and “Hold the Drama.” In addition to her success in entertainment, Siwa has secured merchandising deals and a partnership with Nickelodeon, where she co-hosted Lip Sync Battle Shorties alongside Nick Cannon.
Early Life
Joelle Joanie Siwa, born on May 19, 2003, in Omaha, Nebraska, is the daughter of Tom Siwa, a chiropractor, and Jessalynn Siwa, a dance instructor. JoJo has an older brother, Jayden, and her childhood passion for dance eventually led her to the national stage.
Music Career
“Boomerang” and “Kid in a Candy Store”
In 2016, Siwa released her breakout single “Boomerang,” addressing the theme of cyberbullying and encouraging resilience in the face of negativity. She followed this success with the whimsical and fun song “Kid in a Candy Store” in 2017, which became a hit, leading to the release of a Siwa singing doll themed after the track.
“Hold the Drama”
Later in 2017, Siwa released “Hold the Drama,” a lively, empowering pop song celebrating individuality and joy. Her music continued to reflect her vibrant personality and featured her trademark bows. Siwa later released two EPs, D.R.E.A.M. The Music (2018) and Celebrate (2019), and launched D.R.E.A.M. The Tour in May 2019.
Signature Bows
Siwa’s iconic big bows have become synonymous with her brand, a symbol of “power, confidence, and belief” according to the star. She has successfully capitalized on her bow obsession by creating her own line of bows, which became extremely popular among young fans, even causing disruptions in schools due to their widespread appeal.
Television and Film
Nickelodeon and TV Appearances
Siwa transitioned from reality TV to children’s entertainment, appearing in shows like Bizaardvark, The Thundermans, and School of Rock. In 2017, after signing with Nickelodeon, she co-hosted Lip Sync Battle Shorties and later starred in Nickelodeon’s film Blurt. Her animated series The JoJo & BowBow Show Show premiered in 2018, and she lent her voice to The Angry Birds Movie 2 in 2019. Siwa also competed on The Masked Singer, where she performed as “T-Rex.”
YouTube Success
Siwa’s rise in fame was bolstered by her YouTube channels. She originally launched JoJo Siwa Vlogs and later expanded to two channels, JoJo Siwa Music and Its JoJo Siwa. On these channels, she shares glimpses of her everyday life, including quirky videos like letting a toddler cut her hair or creating a slime factory at home. Siwa remains deeply involved in the creative process of her content, working closely with her mother, who acts as her manager.
Other Ventures
In addition to her bow line and Nickelodeon projects, Siwa has expanded her brand with a range of lifestyle products, books, and merchandise available through JCPenney. Her entrepreneurial ventures complement her entertainment career, further solidifying her as a multifaceted star.
Personal Life
In January 2021, Siwa came out as a member of the LGBTQ+ community, sharing a photo on Twitter wearing a shirt that read “Best. Gay. Cousin. Ever.” During an Instagram live chat, she expressed her happiness, saying, “I’m the happiest I’ve ever been, that’s what matters.”
JoJo Siwa’s journey from a reality TV star to a global sensation is marked by her talent, colorful personality, and entrepreneurial spirit. She continues to inspire young audiences worldwide with her message of confidence, positivity, and staying true to oneself.